CEO MESSAGE

Fashion as an "intentional progress"

People often remark that the fashion industry is one premised on the assumption of "intentional progress".

Fashion starts anew and is born again every day. As such, the core of the fashion industry lies in novelty. Different from the past, consumers want to experience more value embedded fashion and have new insights in the process of shopping.

TBH GLOBAL CO.,LTD anticipated such consumers’ needs and global trends which helped us achieve rapid growth in a relatively short span of time. Since opening the first store of Basic House in September 2000, we have hence launched and continue to operate proprietary brands such as ‘Mind Bridge’, ‘The Class’ and ‘Jucy Judy’ as of the end of 2014. In 2015, we again launched 2 new brands ‘Marc Brick’ and ‘Spello’ to become one of the most visible fashion companies in Korea

The reason why TBH GLOBAL CO.,LTD achieved such outstanding performance in a short period of time is because we had a clear management ideal, “to be a decent company rather than simply a big company”.The founder as well asmajor shareholders, employees and affiliates understand and comply with this ideal.

A decent company means being a company that provides sustainable satisfaction to all stakeholders who form a relationship with the company.Consumers deserve to experience satisfaction with more valuable goods and services, employees need to achieve self-realization, and affiliates and shareholders should be able to realize stable profit through continued and reliable transactions and investments.

"Good company" is the central ideal of TBH GLOBAL CO.,LTD and we believe it can facilitate sustainable growth and, in turn, offer social contributions for a happier society.

We would like to expand our journey as a "decent company" to the wider world beyond Asia. With that ideal, we will meet consumers worldwide who share our code of “fashion” and we expect to form new "healthy relations" with many partners who agree with our "decent company" ideals.